Category Archives: Events

2019 Lexus UX Training Sessions!

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Lexus of Richmond’s sales consultants, technology specialists, service advisors, technicians and managers all recently completed training sessions for the launch of the Brand New vehicle, the Lexus UX! This training session took place over the course of two weeks at the Toyota Training Center in Maryland.

This training included a classroom discussion/question & answer, hands on demonstration of new technology, and comparative driving courses. We were able to drive three competitors’ vehicles in order to understand the UX’s target market. We drove through the city in each vehicle, and then drove through a course set up with extremely tight turns and corners to truly understand how our new vehicle stacks up with the competitors. The easiest to maneuver was of course the UX with its 34.2 foot turning radius.



The technology demonstration was focused on Apple CarPlay and Amazon Alexa. Apple CarPlay is a smarter and safer way to use your phone while driving. The car’s display mirrors your phone screen. By connecting your iPhone, you gain access to your navigation, phonebook to make/receive calls and texts, and all your music. With Amazon Alexa you are essentially gaining an assistant at your fingertips in the vehicle with you. You can ask Alexa to play music, find directions, find traffic info or check the weather. You can even ask her to tell you a joke or to play jeopardy.

Call us at 804.323.8000 or stop by and learn about this vehicle and all it has to offer!


Champions for Charity 2018 Golf Tournament

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Lexus of Richmond’s Annual Champions for Charity Golf Tournament was held on Wednesday, September 12, at Independence Golf Club.

Lucky the rain from Hurricane Florence held off, and we had a great day for golf! Everyone thoroughly enjoyed themselves on the course. Our morning round of golfers were competing for the opportunity to win a trip to Pebble Beach to play in their tournament, and the women were competing for the chance to win a trip to Boars Head Resort in Charlottesville.


The course at Independence had 4 opportunities for hole-in-one with the prize being a paid for 2 year lease on a new Lexus! During the afternoon round, we had two Belle Isle tents set up on the course for our participants. The evening wrapped up with some snacks and refreshments during the award ceremony.

All proceeds go towards Bon Secours Richmond Health Care Foundation, Care-A-Van mobile health program.

For more information, please click here.

Lexus of Richmond’s 2019 Lexus ES Training

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Lexus of Richmond associates recently traveled to the Toyota Training Center in Maryland for training sessions on the All New 2019 Lexus ES! Over the course of two weeks; sales associates, technology specialists, service advisors, technicians, managers and more attended different sessions to learn about this entirely redesigned vehicle.

This training included a classroom setting for open discussion, hands-on demonstration of new technology and features including Apple CarPlay and Amazon Alexa, and driving courses.

Call us at 804.323.8000 or stop by and learn about this vehicle and all it has to offer!



A Night In Tokyo

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On Tuesday, June 12, Lexus of Richmond held our event “A Night In Tokyo” at Independence Golf Club. A Night In Tokyo was a celebration of all things Lexus. The evening was inspired by the Lexus and Japanese craftsmanship, perfection, and amazing experiences.

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Throughout the night, we had several vehicles on the lawn at Independence. There were several LS 500’s as well as a RX 350 and a ES 350. We were even lucky enough to have a structural blue LC 500. There were only 300 structural blue LCs put into production, so we were honored to have one at Lexus of Richmond and our event.

To learn more about the structural blue LC, watch this video!

Join Us for Our Annual Champions for Charity Golf Tournament

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Lexus of Richmond is proud to present our Annual Champions for Charity Golf Tournament to be held on June 14 and 15 at Independence Gold Club!

On Wednesday the 14th, tournament players will join us at 5:30PM for a pairing party. Immediately after at 6PM, we will Experience Amazing as we hold our Lexus of Richmond Launch Party for the LC/LS/LX models.

On Thursday the 15th, we will host our day long golf tournament. At 8AM, our Independence Flight will begin for a casual, fun round. Then the Pine Needles and Pebble Beach Flights will begin at 1:30PM. Pine Needles players will be playing for a chance to win a trip to the Pine Needles Golf Resort in Pine Needles, North Carolina. Pebble Beach players will be playing for a spot in the National Lexus Champions for Charity event at the Pebble Beach Resort in Pebble Beach, California.

Proceeds from the two-day event will benefit RVA’s East End with the Sarah Garland Jones Center – Bon Secours.

To learn more information, please click here.

To register for the golf tournament, please click here.



Virginia Hops and Barley Festival


On May 13th Lexus of Richmond was proud to be a sponsor for the Virginia Hops and Barley Festival. This year the event was held at Westchester Commons to accommodate the growth they have seen recently. We were lucky enough to see a stop in the rain for the day as it rained for two days straight before the event.

There were 20 different craft breweries featured with various beers to sample as well as multiple food trucks scattered throughout the space. The crowd had a wonderful time listening to the live music while tasting the beer. Overall it was a great day out enjoyed by all, and we enjoyed mingling in the crowd and having a excellent time with everyone.

To learn more about this event, click here.


BB&T’s Convertibles on the Lawn


We would like to thank BB&T for putting on this wonderful event held on April 20, 2017 at The Country Club of Virginia on Saint Andrews Lane in Richmond, Virginia. Lexus of Richmond was proud to be invited and be a part of such a fun afternoon with terrific company.

The lawn was filled with numerous vehicles from dealerships throughout the RVA area. We displayed our top of the line 2017 LS sedan as well as our 2017 RC coupe.

It was a terrific event, enjoyed by all!


Westchester Shamrock 5K

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Lexus of Richmond was honored to be a part of the Shamrock 5K at Westchester Commons on March 18th!

Lexus provided the pace car for the event, a beautiful 2017 Lexus GX 460 pictured above! The event consisted of performances from River Dancers and musicians. The 5k race kicked off at 9AM and in just under 16 minutes the 1st racer crossed the finish line. Shortly after the kids 1K got started. The Chick-Fil-A cows even made an appearance in their Shamrock 5K gear. The day was filled with food, giveaways, running, and great Irish spirit by all in attendance!

It was a wonderful morning enjoyed by all!


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VCU Basketball vs Davidson


Lexus of Richmond joined VCU on Saturday, February 11th for their 74 to 60 victory over Davidson.

We were able to showcase a 2017 Lexus NX 200t F Sport outside the stadium. Inside we let fans enter our contest to win an all expenses paid weekend in New York City. The lucky winner will receive transportation, hotel accommodations, a gift card for dinner, and tickets to a Knicks game for themselves and a guest.

During the game, the Rams continuously fought off Davidson to come out on top 74-60. This win marked the 6th win in a row for the Rams. We are pleased to sponsor this great team and be a part of RamNation!


Bubbles Up!


The Virginia Home for Boys and Girls recently put on a great night at the Barrel Thief in Richmond.

The VA Home for Boys and Girls was founded in 1846 in Church Hill. It relocated to it’s current location in 1957. Originally a male only organization, in 2004, the home decided to start housing females as well.

The children here can come from the Department of Social Justice,  Juvenile Justice, social service organizations, and even parents/guardians of the children. When possible the children  return to their families and homes, but some move into independent living or possibly adoptive/foster homes. The VHBG facilities are located on 30+ acres and include: residential homes, an alternative school, a counseling clinic, a chapel, dining areas, a gym, and multiple sports fields.

If you would like to learn more about this organization please click here.

Lexus of Richmond was honored to be a sponsor for such a great organization and a truly fun night!